ATCC Campus Store

A wayfinding sign for our campus store. c. 2014-25"

This wayfinding signage is visible to ATCC students every day. It is using the campus colors red, black, white, and blue. The sign is hanging on the ceiling by strings at the top. (Tied in the grommets.) Its focal point is the college's mark, a spearhead shape, next to it, the typography slightly overlaps in sans-serif type “Campus”. Above it, "ATCC" in caps serif type, and below, “store” in all lowercase, surrounded by a tag shape highlighting it. 

Although the branding is dated, it still actively represents the old culture of the school.  The school went through a rebrand 4 years ago in 2021, but this is still in use and considered valid signage.